Statewide LGBTQ+ Initiative
✦ Please keep in mind✦
The work described below was completed in collaboration with my team Jennie Armstrong and Dea Biličič at Delve, a mission-driven communications + design agency serving nonprofits + launching social good initiatives.
The WA LGBTQ+ Survey is a statewide initiative aimed to collect concerns from the LGBTQ+ community in Washington state and increase state officials’ understanding of the community’s demographics and geographic distribution.
My role for this project included:
Collaborating to create a strategic communications plan that outlined the initiative’s goals and key messaging.
Leading and managing the brand development process from start to finish.
Working with our designer, Dea Biličić, to design and launch the website.
Providing templates, including a yearly content planner, monthly social media templates, social media graphics, a blog post schedule, and newsletter outlines, along with best practices for each platform.
Designing a social media toolkit with engaging content, curated hashtags, and branded graphics to help partners spread the word about the survey.
Designed collateral items such as posters and business cards.
Creating a comprehensive training library that the team can access whenever needed.
Providing website updates and support as needed.
Style Guide
To determine a client’s brand we share a survey for the client to complete. Based on the information shared, we create 2-3 different visual identities including logos, font, colors, and sometimes icons, illustrations and banners. After 2-3 iterations of brand mock-ups, we arrive with the final visual identity!
