DIY Brand & Website Course
✦ Please keep in mind ✦
The work described below was completed in collaboration with my team Jennie Armstrong and Dea Biličič at Wild Awake, an agency of launch experts + legacy builders for ambitious women who better the world.
Wild Awake is an agency of launch experts and legacy builders, for ambitious women who better the world. I spent four years here as COO, helping women launch strategic websites to elevate their brands.
Along the way, we identified a need for accessible, high-quality websites tailored to women just starting out. To fill this gap, we created a DIY brand and website course, complete with a customizable Squarespace template: The Legacy Collective.
The course includes seven modules packed with over 57 lessons, including step-by-step tutorials, workbooks and exercises, and more, all designed to help mission-driven consultants attract their ideal clients and scale their businesses with authenticity and ease.
My role in this position included:
Strategizing the course structure for a smooth, intuitive learning experience
Creating detailed lessons with informative content
Designing engaging exercises and workbooks
Building out the course on both Kartra and Squarespace
Setting up the community platform on Circle
Managing FAQs to support participant success
Establishing student emails and workflows using Flodesk
Developing the Ambassador Program, which featured a training page to guide ambassadors on the process, setting up profiles, and sharing a communications toolkit with social media posts, graphics, newsletter content, and blog posts.
